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SOPHIE DAHL's nude Yves Saint Laurent beauty campaign from 2000 has been named as the eighth most complained-about advert of all time. . The Yves Saint Laurent Opium perfume advert featuring Sophie Dahl attracted 730 complaints, making it one of the most complained about in the ASA's history. On Monday .This Yves Saint Laurent Opium Perfume Advert featuring the model Sophie Dahl is probably one of the most controversial billboard adverts ever. Back in 2000, .Here’s a look back at the history of Yves Saint Laurent’s Opium, which has repeatedly sparked controversy with its perceived endorsement of drug use and its highly sexualized advertisements.
Opium is an Oriental-spicy perfume for women, created for the French fashion house Yves Saint Laurent by perfumers Jean Amic and Jean-Louis Sieuzac. Introduced to the market in 1977, Opium quickly generated publicity with its controversial name and the ensuing press coverage helped to increase its sales. In late 2000, an advertising campaign for the product featured English . Over the years, YSL has released various adaptations of Opium. In 2000, the brand’s creative director Tom Ford tapped Sophie Dahl for a new campaign. She posed . In December 2000, YSL Beauté, then part of Gucci Group NV, was ordered to withdraw its poster ads in the U.K. for Opium, featuring Sophie Dahl after the ASA received . Yves Saint Laurent, Opium, bottle designed by Pierre Dinand in 1977, photographed by Damien Fry (2011). Source: Phaidon.com. As a side note, all this discussion .
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There, nestled among the scaremongering PSAs and violent car adverts, is Sophie Dahl's famous ad for Yves Saint Laurent Opium perfume, which made a splash back in . The Yves Saint Laurent marketing machine fueled this image with print advertisements of mostly naked women surrounded by crimson and shadows. Maybe the rush .
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.28.00 SOPHIE DAHL's nude Yves Saint Laurent beauty campaign from 2000 has been named as the eighth most complained-about advert of all time. The images, which promoted the French label's Opium fragrance, showed the supermodel writhing on the floor naked wearing just heels and necklace - and were conceived by YSL's then creative director Tom Ford .
The Yves Saint Laurent Opium perfume advert featuring Sophie Dahl attracted 730 complaints, making it one of the most complained about in the ASA's history. On Monday evening the watchdog.This Yves Saint Laurent Opium Perfume Advert featuring the model Sophie Dahl is probably one of the most controversial billboard adverts ever. Back in 2000, .Here’s a look back at the history of Yves Saint Laurent’s Opium, which has repeatedly sparked controversy with its perceived endorsement of drug use and its highly sexualized advertisements.
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Introduced to the market in 1977, Opium quickly generated publicity with its controversial name and the ensuing press coverage helped to increase its sales. In late 2000, an advertising campaign for the product featured English model Sophie Dahl, whose nudity and bodily expressions in the advertisement were met with mixed reactions internationally.
Over the years, YSL has released various adaptations of Opium. In 2000, the brand’s creative director Tom Ford tapped Sophie Dahl for a new campaign. She posed naked, wearing only a pair of heels, which drew over 900 complaints and it was banned from billboards. In December 2000, YSL Beauté, then part of Gucci Group NV, was ordered to withdraw its poster ads in the U.K. for Opium, featuring Sophie Dahl after the ASA received 730 complaints.
Yves Saint Laurent, Opium, bottle designed by Pierre Dinand in 1977, photographed by Damien Fry (2011). Source: Phaidon.com. As a side note, all this discussion of Opium pertains to the eau de toilette which is the most common, usual form of the fragrance.
There, nestled among the scaremongering PSAs and violent car adverts, is Sophie Dahl's famous ad for Yves Saint Laurent Opium perfume, which made a splash back in 2000. The controversial YSL spot, which features Dahl lying on her back completely naked, received 948 complaints, making it the eighth most-complained-about.
The Yves Saint Laurent marketing machine fueled this image with print advertisements of mostly naked women surrounded by crimson and shadows. Maybe the rush toward Opium was a reaction to stagflation and fuel rationing. SOPHIE DAHL's nude Yves Saint Laurent beauty campaign from 2000 has been named as the eighth most complained-about advert of all time. The images, which promoted the French label's Opium fragrance, showed the supermodel writhing on the floor naked wearing just heels and necklace - and were conceived by YSL's then creative director Tom Ford .
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The Yves Saint Laurent Opium perfume advert featuring Sophie Dahl attracted 730 complaints, making it one of the most complained about in the ASA's history. On Monday evening the watchdog.This Yves Saint Laurent Opium Perfume Advert featuring the model Sophie Dahl is probably one of the most controversial billboard adverts ever. Back in 2000, .
Here’s a look back at the history of Yves Saint Laurent’s Opium, which has repeatedly sparked controversy with its perceived endorsement of drug use and its highly sexualized advertisements.Introduced to the market in 1977, Opium quickly generated publicity with its controversial name and the ensuing press coverage helped to increase its sales. In late 2000, an advertising campaign for the product featured English model Sophie Dahl, whose nudity and bodily expressions in the advertisement were met with mixed reactions internationally.
Over the years, YSL has released various adaptations of Opium. In 2000, the brand’s creative director Tom Ford tapped Sophie Dahl for a new campaign. She posed naked, wearing only a pair of heels, which drew over 900 complaints and it was banned from billboards. In December 2000, YSL Beauté, then part of Gucci Group NV, was ordered to withdraw its poster ads in the U.K. for Opium, featuring Sophie Dahl after the ASA received 730 complaints.
Yves Saint Laurent, Opium, bottle designed by Pierre Dinand in 1977, photographed by Damien Fry (2011). Source: Phaidon.com. As a side note, all this discussion of Opium pertains to the eau de toilette which is the most common, usual form of the fragrance. There, nestled among the scaremongering PSAs and violent car adverts, is Sophie Dahl's famous ad for Yves Saint Laurent Opium perfume, which made a splash back in 2000. The controversial YSL spot, which features Dahl lying on her back completely naked, received 948 complaints, making it the eighth most-complained-about.
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